Glassbox Media

Glassbox Media is a podcast company that partners with podcasters to handle ad sales, partnerships, and marketing so creators can focus on content. This project aims to modernize the outdated website. As a growing startup with limited name recognition, the wensite is often the first impression made on prosepctive clients. A redesign offers the chance to better reflect our professionalism, build trust, and clearly show the value we provide to creators and brands.

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Redesigned Homepage

Screenshot of the old site

Surveys with 10 podcasters found Glassbox’s site unclear and visually unappealing described as “bland yet busy,” lacking excitement, and failing to convey the network’s unique benefits.

Lemonada’s Homepage

Analysis of The Podglomerate, Lemonada, and Podcast One showed that their layouts and messaging quickly build credibility—for example, Lemonada highlights star talent right on the homepage.

Wolff Olins and RGA on mobile

Glassbox leadership wanted to keep the signature bright red as a core brand element, but in a more intentional way. To guide that, I studied how studios like Wolff Olins, RGA, and Huge use bold color to guide how Glassbox could do the same.

The reworked Home page

Stuctured the homepage around “How We Grow Your Show” so that podcasts immediately understand the company’s value to them. I also expanded the color palate beyomd beyond just red, white, and black and used the red more strategicly for greater impact.

The new contact page

Replaced the mailto link with a clear contact page.

The new brand info page

Replaced AI generated images of podcast microphones with images of people and created a carousel of our brand partners.

Close up of carousel on the brand page

Featured brands with name recognition to build instant credibility.

Icons from two different pages

I added icons to break up the text heavy sections into something more digestible at a glance.

Homepage Before Previous Site

Homepage from Re-design

Staff Page Before Previous Site

Staff Page from Re-design

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